Brad Congelio is an Assistant Professor in the College of Business at Kutztown University of Pennsylvania. Previously he was the program coordinator for both the undergraduate and graduate sport management programs at Keystone College, just outside of Scranton, Pennsylvania.
A native of Wellsburg, W.Va., Congelio received his B.S. in Journalism from West Liberty University, his M.Ed. in Sport Management from Millersville University of Pennsylvania, and his Ph.D. in Socio-Cultural Studies from the University of Western Ontario.
His current area of research is the intersection of sport eCommerce, content marketing, affiliate marketing, and search engine optimization. His research is powered through a partnership with Ahrefs, the internet marketing leader in research and analysis. He uses big data to correlate findings between marketplaces, optimization strategy, and user intent.
While at Western Ontario, Congelio studied out of the International Centre for Olympic Studies. His dissertation, titled Before the World Was Quiet: Ronald Reagan, Cold War Foreign Policy, and the 1984 Los Angeles Olympic Games, was awarded the prestigous 2013 Ian Buchanan Memorial Scholarship from the International Society of Olympic Historians.
His writing has been featured in numerous peer-reviewed outlets, including: Olympika: The International Journal of Olympic Studies, Southern California Quarterly, and The Journal of the West.
His other writings have been featured on numerous sites, including Slate.